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1. Save Time and Money.
Some businesses receive numerous requests to send out information
on a daily basis, often hundreds per day. The average cost of fulfilling
each request is from 80c to $1.00!
A web site can reduce the costs of providing information, such as
brochures and catalogues. By making offers or information readily
available to your customers, you can save on the cost of printing
and postage. When customers phone to ask for information, they can
be redirected to your web site. This can save you time by allowing
your customers to research your products or services online and
has the additional advantage of strengthening your businesses professional
image.
2. A web site can make small businesses look big.
The Internet has often been called the greatest equalizer when it
comes to businesses. A professionally designed web site can make
your business seem larger or more established than it really is.
3. Strengthen your businesses image and credibility.
A professionally designed page will compliment the traditional forms
of advertising your business already has in place. Simply make sure
your web address is on any printed material that leaves your office
including brochures, business cards, fax sheets, invoices, quotes
or receipts.
4. Improve and build stronger customer relations.
Any business can use a web site to build stronger relationships
with their customers. Web sites can be used to gather customer feedback,
display menus or timetables and offer support by way of frequently
asked question pages or technical forms.
5. Low cost advertising 24 hours a day, 365 days per year.
For most small businesses, having a web site provides an inexpensive
form of advertising. In the past it has been difficult for businesses
to let potential customers know all about their services and products.
Advertising in the newspaper, tv, radio or direct mail is expensive
and you are limited with the amount of information you can provide.
With a web site however, there is no limit.
6. Make your business available even when you are not.
Make Information about your business immediately available. If your
business relies on an answering machine, you may be worried about
potential clients hanging up. Use your message to make customers
aware that information is available about your products or services
on your web site.
7. Showcase products and services.
Sometimes potential customers need to see examples of your products
or services before making purchasing decisions. Display photos and
testimonials from happy customers on your web site.
8. Gain advantage over your competition.
More and more people are taking advantage of the Internet to conveniently
search for information about local products and services. Your competition
may already have a web site, if so, you could be losing potential
customers. Gain advantage over your competition by allowing these
potential clients to find information about your business and services
from the comfort of their own computer.
9. Web sites can make your marketing plans more effective.
Web sites can be employed to...
. respond automatically to requests for information
such as documents or files.
. collect email addresses to be used for marketing
and promotional purposes.
. easily create and send emails or newsletters
to your mailing list.
10. Generate Leads and create highly targeted mailing lists.
People who visit your site are specifically searching for your products
and services. We can target these visitors by using forms, free
quotes and Opt In Email Marketing.
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